Keeping it Real

Mission-Driven Means Community‑Minded

These days, more and more companies say they are mission-driven. Massive multinational corporations make this claim now too, even though they’re still structured to extract profit at all costs. We know saying we are mission-driven isn’t enough. It depends on what that mission is.

At Dr. Bronner’s our mission is community. Our greatest work is to bring people together for the greater good. It isn’t a marketing shtick. It’s in our DNA and it’s our business model. Everything we do is guided by our core values, as outlined in our Cosmic Principles.

These principles represent six interconnected spheres of influence: our business, our customers, our employees, our suppliers, our Earth, and our broader community. We are committed to the collective health of each one.

In this All-One Report we reflect on our impact on each of these areas in 2023. Our report is designed to show what we mean when we say we are a mission-driven company. At our best, we honor our Cosmic Principles by ensuring a holistic and interconnected approach in all we do.

2023 Financial Stewardship
199.6M
Total Revenue (USD)
87.8%
United States


12.2%
International

The Circle is Unbroken

Cosmic Principle #1—Ourselves

Honoring 5 Generations of Soapmaking Wisdom

When a 910 kilogram giant steel kettle—used by our soapmaking predecessors in Germany over 100 years ago—showed up at our factory floor a couple years ago, it seemed only right to create a small museum to exhibit it at our headquarters. But then the tough questions started: What should this exhibit be about? What parts of Bronner history could we hope to distill into just a few photos and captions? And what did we know about designing museums in the first place?

To back up a bit, the soap kettle was first uncovered by Michael and David Bronner on a trip to Germany in 2010. The brothers had been inspired to connect with the places their soapmaking ancestors had come from—Laupheim and Heilbronn in southwestern Germany.

2023 Fair Trade & Organic Supply Chain Activity

All Eyes On Palestine

Cosmic Principle #4—Our Suppliers

Supporting our olive oil producers

Dr. Bronner’s commitment to ethical sourcing and fair trade extends beyond paying minimum prices and implementing regenerative organic practices—it means standing in solidarity with our supplier partners, even in the most challenging circumstances. This commitment extends crucially to Palestine’s West Bank, where the farmers who supply 90% of the olive oil for our soaps face extraordinary difficulties.

Nasser Abufarha, founder of our supply partner Canaan Fair Trade, spoke to our staff at the close of 2023 from his home in the West Bank and painted a distressing picture of the conditions there. Nasser detailed how the recent proliferation of Israeli checkpoints, many of them unauthorized roadblocks manned by Israeli settler-reservists, has dramatically altered the landscape of daily commuting for Palestinians. What were once short trips within the West Bank have turned into lengthy, unpredictable journeys. Because of these checkpoints, our olive farmers not only face challenges reaching their orchards or bringing produce to the mill—but often endure harassment and humiliation in the process.

  

Prioritizing Farmworker Health

Cosmic Principle #4—Our Suppliers

Mobile Camps Offer Life-Changing Care for Our Mint Farmers in India

In the rural regions of Uttar Pradesh, India, where our mint oil supplier Pavitramenthe is based, farmers enjoy little to no health care. Long distances from well-equipped health facilities, lack of specialized medical services, and widespread health-related taboos hurt their quality of life. Working together with Pavitramenthe, our Special Operations team launched a transformative initiative in 2016 to address these issues, initiating and deploying medical camps that deliver essential healthcare directly to these communities.

A main focus of the camps is vision health. Eye diseases are common among rural farmers because of their prolonged exposure to sunlight and lack of adequate eye protection. Smoke from open cooking stoves, dust from fields, and nutritional deficiencies all exacerbate the issue. Our health camps collaborate with Dr. Swapnila Prasad and her highly regarded eye clinic in Bareilly, the nearest large city. She and her team bring expertise and advanced medical equipment to the camps that would otherwise be inaccessible in these villages.

2023 Employee Statistics

*Based on the EEO-1 form, data collection mandated by the Equal Employment Opportunity Commission from all employers with more than 100 employees.
**Non-EEO-1 term

Dr. Bronner's is committed to implementing progressive best practices related to fostering social justice, diversity, equity, and inclusion in our company.
In April 2024, we invited our employees to take an anonymous and voluntary survey to share about how they identify. This survey gives us a window into relevant data that helps us better support and understand our employees for the purpose of furthering our Diversity, Equity and Inclusion efforts. The data collected is from a sample of 49% of our total employee population (170 participants out of 347 employees total).
While this data provides more information about our employee population, we also seek to honor and recognize an employee’s choice to opt out of sharing information around aspects of their identity. As such, we did not have a 100% participation rate in our recent survey. In future reports, our goal is to encourage more participation so that we can provide further insights that inform how our company operates and relates to one another.

Shelter from the Storm

Cosmic Principle #6—Our Community

Hope and Housing for Refugees

Dr. Bronner’s connection with Pastor Johny began a few years ago when a surge of Haitian refugees and migrants crossed the Rio Grande. Seeking to understand the unfolding humanitarian crisis, our Director of Engagement Bertine Kabellis—herself Haitian-American—connected company leadership to Pastor Johny, a Haitian refugee who agreed to speak to our staff and tell us his story.

Pastor Johny told us about his own harrowing migration from Haiti. He spoke movingly about the deep despair and anxiety he experienced—being separated from his wife and children for many years, not knowing if he would be granted asylum. His resilience was inspiring—he was eventually reunited with his family and has since become a cornerstone of hope and support for Haitian refugees navigating life in San Diego. His profound empathy, shaped by his own arduous journey, drives his commitment to aid other people.

2023 Environmental Footprint

Scope 1: Direct Emissions are those from sources we directly own or control (e.g., our vehicles).
Scope 2: Energy Indirect, Market-based or Location-based Approach Emissions are from the electricity used at our factory. We report both market-based and location-based figures following the GHG Protocol. Location-based emissions reflect the non-renewable electricity we used from the local grid. Market-based emissions reflect the renewable energy cetificates (RECs) that Dr. Bronner's purchases from Midwestern pollinator-friendly solar projects through our partnership with Organic Valley and OneEnergy, as well as from renewable energy programs that will bring energy independence, resilience, and reduced energy costs to tribal nations in the Pacific Northwest.
Scope 3: Other Indirect Emissions are from our activities related to sources outside of our direct control (e.g., supply chain emissions, shipping, travel).

Listening to Innovate

Cosmic Principle #2—Our Customers

Our Customers Push us to Improve

When Emanuel Bronner ran the company, he famously listed his phone number right on the soap label. He was eager to speak to anyone who called—usually at length—about the Moral ABC. We have tried to keep that direct connection with our customers going throughout our 75 years—a conversation that started over Emanuel's red phone and continues today over customer service calls and the comments sections of our blogs and socials. Thankfully, our customers have a lot to say!

It was our customers’ feedback that we needed to address and reduce our plastic use which pushed us to create our Soap Refill Cartons. We knew they were right—our quest to make the most sustainable soap would not be achieved if we did not lower the environmental footprint of its packaging. Extensive research into alternative packaging for our liquid soap showed that mostly-paper cartons would have the smallest environmental impact—even lower than our current post-consumer recycled (PCR) plastic bottles. So, we launched our new Soap Refill Cartons in a pilot at a few select retailers in 2023.

Transform the Monocrop Norm

Cosmic Principle #5—Our Earth

Scaling Up Adoption of Dynamic Agroforestry

As an antidote to ongoing tropical deforestation, climate change disasters, and worldwide depletion of soils by chemical-intensive monocrop farming, "Dynamic Agroforestry (DAF)” has a magical ring to it. When we learned about its potential to revolutionize the way we grow our ingredients like palm, coconut, and cocoa—we were immediately sold. But convincing us was the easy part. For Dynamic Agroforestry to have a meaningful impact on the interlinking problems of climate, deforestation, and synthetic fertilization, farmers all around the world will have to be convinced to adopt it. As we've seen firsthand, that is the hard part.

To begin with, Dynamic Agroforestry is a knowledge-intensive form of farming. It requires farmers to plant several different crops in a carefully arranged matrix, so that different species can support each other with beneficial nutrients and shade. This means farmers have to absorb a whole new way of planting and growing. Dynamic Agroforestry also requires continuous maintenance. Trees have to be carefully pruned so the right balance of direct sunlight and shade is achieved, and each crop receives the ideal amount of light. But probably the most challenging barrier to adoption is that Dynamic Agroforestry requires a long-term commitment. It will take most farmers about four years to start seeing the benefits of the system. As humans we’re hardwired to prioritize short term gains, and especially when you're talking about someone's main source of livelihood, getting them to commit to a four-year project is a tough sell.

2023 U.S. Giving

$5,657,697

Total given to activist and charitable causes

Dr. Bronner’s has always been "the fighting & uniting soap company,” dating back to when Emanuel Bronner called on the human race to unite from street corners and auditoriums, selling his peppermint castile soap on the side. Carrying forward that same activist spirit, it is our mission to continue to use the company to fight for and financially support causes we believe in. The following outlines the amount of money we gave to each cause area we supported in 2023, along with a list of organizations that received a financial contribution.

Dollar values represented in USD. 

2023 International Giving

$220,998

Total given to ALL-ONE International Initiative

Over the past twenty years, Dr. Bronner’s has grown an extensive global sales network—we are now sold in over 40 countries! This began when Michael Bronner, president and a grandson of our founder Emanuel Bronner—was inspired by his years spent teaching English in Japan and set out to expand the business into new markets around the world.As a global brand, it is imperative that we model our mission as “the fighting soap company” internationally. To do this, we created an international philanthropy program, ensuring that local mission-aligned advocacy and activism is a major priority for Dr. Bronner’s and our distributors in each of the markets that the company sells our products in outside of the United States. Through the All-One International Initiative, at a minimum, 1% of sales to Dr. Bronner’s participating international markets are donated annually to local efforts in support of social justice, environmental sustainability, and animal advocacy. 2023 marked the 5th year of the initiative!

Dollar values represented in USD.

2023 Advocacy &
Action Timeline
2023 Mutual Aid
Our Crisis Response Product Donation Program

Dr. Bronner’s Mutual Aid Product Donations began as a our Covid-19 product donation program. Through this effort, we continue to distribute Organic Hand Sanitizer and Pure-Castile Soap and other products to efforts supporting community members in need of hygiene products across the U.S. and in Canada. We donate products to be distributed by a variety of nonprofit and grassroots outreach and direct-service efforts in the form of community pantries and meal programs, hygiene kits, shower trailers, free stores, shelters, and outreach projects, just to name a few.

Mutual aid projects are a powerful example of emergent strategy. They reflect the potential of communities acting reflexively in coming together to address needs in times of crisis. Our donation program was conceived in this same spirit. When activist allies came to us in the beginning of the pandemic sharing their difficulty in securing necessary hygiene supplies for at-risk populations, we felt we had to step up.

We distribute our products to mutual aid groups because it is a concept that aligns deeply with Dr. Bronner’s All-One approach to community building and creating meaningful positive change. Dr. Bronner’s does not require or expect any mutual aid groups to promote or acknowledge our product donations in return for them. It’s been incredibly inspiring to connect with emerging networks across the country and play a small role in helping these projects to meet needs and address root causes. 

Mutual Aid is first and foremost about community members voluntarily looking after each other. We are proud to continue this important program that allows our products to bolster the efforts of projects that work directly to meet needs on the ground across the US and beyond. 

In all we do, let us be generous, fair and loving to Spaceship Earth
and all its inhabitants. For we're all-one or none!